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Using Online Tools for Fundraising

Presented by Leeway Foundation

September 30, 2012

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Leeway is offering a special "crowdfunding" workshop led by writer, performer and grassroots fundraiser Ezra Berkley Nepon and Dr. Yaba Amgborale Blay in our office. Venue is wheelchair accessible. ASL interpretation provided by request. This workshop is FREE but pre-registration is required.

Online fundraising campaigns are spreading around social networks to raise money for creative projects, activist campaigns, or personal needs like medical expenses. These kinds of campaigns are often referred to as “crowdfunding.” Indeed, crowdfunding websites like Kickstarter, or IndieGoGo, are online tools that make the process of grassroots fundraising accessible and fun for people who might be hesitant to participate in a call-a-thon or host a house party. The visibility of all these successful online fundraising tools helps to encourage lots of new fundraisers and donors to dream big and bring in the funds to make it happen. But not all crowdfunding campaigns are successful. A fabulous online fundraising page is just a tool—raising money still requires asking lots of people to give. Fundraisers need a large network (in this case, online) that can be mobilized to give and to spread the word and ask their networks to get involved. The general strategies of grassroots fundraising still apply: Planning, Asking, and Thanking are all crucial, and they take work! This workshop will teach you how to make the most of the medium.